Archive for March 11, 2013

‘Whale of a Sale’ in Carmel, Mar. 14-16

March 11, 2013 Leave a comment

Whale of a Sale

By Courtney O’Neil
Whale of a Sale Co-Founder

The spring Whale of a Sale children’s consignment event is March 14-16, 2013, at Meridian Village Plaza in Carmel (136th and Meridian Streets). New and gently-used children’s and maternity items are offered at a fraction of retail cost by more than 500 participating families.

Started in 2009, Whale of a Sale takes place each spring, fall and holiday season.  The event is held in a 25,000 square-foot Carmel venue, the old Godby Furniture retail space, and offers three public shopping days and two private pre-sale days to accommodate the ever-growing number of customers.

Whale of a Sale features popular brands such as Gymboree, Baby Gap, Ralph Lauren, Janie and Jack, Peg Perego, Graco, Fisher Price, Pottery Barn Kids and many more. Shoppers can expect to find upscale spring and summer clothing, toys, furniture, bikes, bedding, accessories, maternity and a variety of vendors from the area.

Admission is free. Sale hours are Thursday, March 14 from 9 a.m. to 7 p.m.; Friday, March 15 from 9 a.m. to 4 p.m. and Saturday, March 16 from 9 a.m. to 2 p.m. Many items are half price on Saturday.

Consignment is increasingly popular in a down economy as families find kids growing out of clothing and equipment quickly, and also desire to be “green” by recycling gently-used gear.

Demand to shop early has led to a VIP pre-sale Wednesday ticket that can be purchased for $10 (at for customers wanting to shop before the general public.

Individuals interested in selling items must register at Consignors price their items and drop them off in advance and need not be present at the sale. They receive 60 percent of their total sales and the opportunity to receive up to 75 percent by volunteering. Consignors receive passes to shop the private pre-sale Tuesday, March 12.  The average consignor earns $354. Unsold clothing can be donated to charity partner Good Samaritan Network of Hamilton County or Jordan’s Place for Foster Children.

Butler University alums and Carmel moms, Courtney O’Neil and Jennifer Hare, are the founders of the sale. O’Neil says they enjoy being able to provide local families a, “fun, fashionable and clean bargain-hunting experience. We are NOT a garage sale – expect upscale finds.”


Whale of a Sale is an upscale children and maternity consignment sale bringing families together to sell and buy gently-used, top-quality items in a department-store-like setting. Visit  Meridian Village Plaza is at 13672 North Meridian Street, Carmel, IN 46032, at 136th and Meridian streets in Carmel.