Archive for the ‘marketing’ Category

Indy’s Marquette Community Wins National NAHB Award

February 28, 2012 Leave a comment

By Brooke Benschoter
On behalf of Life Care Services™

Life Care Services logo

Life Care Services™ logo provided by LCS™ and used with written permission.

Three LCS™ communities received recognition at the 2012 National Association of Home Builders (NAHB) National 50+ Housing Awards, which is the industry’s most prestigious national awards program honoring excellence in building, design and marketing of housing for boomers and beyond. The Best of 50+ Housing Awards are viewed as a showcase for innovation, emerging trends and quality housing for the mature demographic.

Sagewood in Phoenix, AZ, received both the Gold and Innovation Award for Best Outdoor Amenity for the pool and patio dining areas, and the Silver Award for Best Continuing Care Retirement Community (CCRC). Sagewood is owned by LCS-Westminster Partnership 4 LLP and was developed by LCS Development™.

Opened in 2010, Sagewood fuses the casual nature of a desert community with the elegance of an upscale resort. The generous use of natural materials creates impressive yet comfortable surroundings, with every space fostering interest and engagement.

“We took advantage of the Sagewood location to feature outside amenities that our residents find valuable as they continue an active and vibrant lifestyle,” says Kent Larson, Senior Vice President, Director of Development for LCS Development.

WhiteStone: A Masonic and Eastern Star Community in Greensboro, N.C., whose master planning and repositioning was directed by LCS Development, received a Silver Award for Best Repositioned Project. The repositioning at WhiteStone, originally built in 1913, created additional lifestyle spaces for residents to enjoy, and thus sparked additional sales.

“The stellar design and functionality of the renovated and repurposed common areas has led to increased resident use and satisfaction,” notes Mark Kolada, WhiteStone Executive Director.

Marquette, in Indianapolis, Indiana, a community managed by Life Care Services™, also received a Silver Award for Best Repositioned Project. 

“Marquette’s renovation and expansion includes a state of the art fitness and wellness center, complete with an indoor aquatic center and spa,” notes Marquette Executive Director Steven Still. “These amenities allow residents to remain active all year long and have made Marquette a standout in senior living in this market.”

About LCS™

Based in Des Moines, Iowa, LCS is a leading provider of high-quality senior lifestyle products and services. The company operates business lines focusing on planning and development, operations management, marketing and sales management for senior living communities, home health care and companion services, senior living community ownership, insurance, international senior living consulting services and national volume purchasing services. LCS is an equal opportunity employer hiring skilled and professional employees to better serve the customer. The company was established in 1971 and is a recognized national leader in senior living communities and aging services. For more information, visit

Editor’s Acknowledgment: Strategic America. Offers 200,000 Free Seats

December 7, 2011 1 comment
Double Decker Megabus

Double Decker Megabus. Photo provided by Megabus and used with written permission.

By Amanda Mullin
On behalf of Megabus, the first city-to-city, express bus service offering fares from  $1,  announced on Dec. 6 that it is offering 200,000 free seats for travel Jan. 4 to March 1, 2012.  Customers can begin booking their free seats now.

The free seats will be subject to availability for travel to/from’s U.S. cities and Toronto during the Jan. 4 to March 1 travel period.  Travelers will need to use the promo code GOFREE to book their free seats.

“This exciting giveaway makes it possible to invite a friend and go on a fun weekend trip, get out of town to visit family or just enjoy a major city you never thought about visiting before,” said Dale Moser, president and COO of  “ offers $1 and other affordable fares every day, but a chance at a free ticket means there’s no reason to stay home.”

“ offers service to more than 70 cities in North America,” said Moser.  “That means there are millions of potential travelers that can use the free tickets to experience’s service for the first time.”, a subsidiary of Coach USA, launched in April 2006 and is one of the largest intercity express bus service providers in North America, transporting more than 15 million travelers.  In addition to affordable fares, offers customers environmentally-friendly buses, free Wi-Fi, power outlets and restrooms.

Visit to book your free ticket and for additional information on routes, schedules, amenities and fares.

Roundpeg Launches New Web Site

July 29, 2011 Leave a comment

Guest Blogger:
Jay Mattingly, Roundpeg Business Services

Lorraine Ball
Lorraine Ball.

Roundpeg, a local small business marketing company in Indianapolis, has launched a fully redesigned website. The site’s first major overhaul since 2009 includes an ultra-clean, modern layout, all new copy, and the same old Roundpeg attitude.

“Roundpeg has changed a lot in the past two years,” said Lorraine Ball, creative director of Roundpeg. “Our new website shows off our evolved design aesthetic and skills while staying true to our focus on small business marketing with a healthy dose of fun.”

The site is designed on a WordPress platform, just like the websites Roundpeg creates for its small business clients. Besides its updated look, the site includes a new section of free resources, a redesigned blog, and more. For more information or to check out the new site, visit

About Roundpeg

Roundpeg, an Indianapolis small business marketing firm, is focused on helping small businesses become big businesses through smart, understandable, and strategic marketing. The company offers full-service marketing, including web design, social media, public relations, marketing strategy, and more.

Disclosure Notice:, LLC has benefited from free business and marketing advice offered informally by Lorraine Ball and Roundpeg. Publishing this blog post is our small way of saying “Thank you.”